Cookie Policy

What are cookies?

This website uses cookies to collect information.  Cookies are small data files which are placed on your computer or other mobile or handheld device (such as smart ‘phones or ‘tablets’) as you browse this website.  They are used to ‘remember’ when your computer or device accesses this website.  The cookies are essential to the effective operation of our website and to enable to you shop with us online.  Cookies are also used to tailor the products and services offered and advertised to our customers, both on this website and elsewhere.

Information collected

Some cookies collect information about browsing and purchasing behaviour by people who access this website via the same computer or device.  This includes information about pages viewed, products purchased and the customer journey around a website.  We do not, however, use cookies to collect or record information on users’ name, address or other contact details.  EMF Clothing is able to use cookies to monitor individual customer browsing and purchasing behaviour but third parties are not able to identify customers using cookies.

Who sets the cookies?

The cookies stored on your computer or other device when you access this website are set by EMF Clothing Ltd, our suppliers who partner with us to help deliver a high quality website and on-line shopping experience, and other third parties.  Some cookies are set by or on behalf of EMF Clothing Ltd and are necessary to enable customers to a make purchases on our website.  Cookies may also be set by third parties who participate with us in affiliate marketing programmes.   None of these third parties collect any personal data from which they would be able to identify individual customers.

What are cookies used for?

The main purposes for which cookies are used are:

1. For technical purposes essential to effective operation of website, particularly in relation to on-line transactions.

2. To drive EMF Clothing marketing, particularly banner advertisements and targeted updates which are explained in more detail elsewhere in the Privacy Policy.

3. To enable EMF Clothing Ltd to collect information about the browsing and shopping habits and activities of customers, including to monitor the success of campaigns, competitions etc.

4. To enable EMF Clothing meet its contractual obligations to make payments to third parties when a product is purchased by someone who has visited our website from a site operated by those parties.